WEI Qun 1, ZUO Heping 2
(1.Jingdezhen Ceramic Institute, Jingdezhen 333403, Jiangxi, China; 2. Jiangxi Science & Technology Normal University, Nanchang 330013, Jiangxi, China)
Abstract: Since the reform of exchange rate of RMB, the currency value of RMB has increased remarkably, with the standard rate of CNY against USD dropped from 8.2765 to 6.119 on December 31, 2014. The ceramic industry is certain to be hit by the increase of the currency value. As the world’s largest ceramic manufacturer and supplier, China is inevitably exposed to enormous risks and challenges. This paper takes an insight into the relationship between the continuous value rise of CNY and Chinese ceramic industry in order to propose a series of strategies for the enterprises to successfully cope with the trend.
Key words: exchange rate; value increase of RMB; ceramic industrial development