HUANG Yong ¹, CHEN Bangwu ¹, QIU Ting ¹, XU Huasong ²
(1. Jingdezhen Ceramic Institute, Jingdezhen 333403, Jiangxi, China; 2. Development Research Center of Commission
of Industry and Information Technology of Jiangxi Province, Nanchang 330036, Jiangxi, China)

Abstract: Chinese elements in an international form, this is the basic requirement for the international spread of Chinese culture; as connectivity converges all existences, media and the subject per se are no longer separated, they should be equally treated as the vehicle of communication. So, from culture spread to cultural states spread is the fundamental strategy for the reputation spread of the porcelain capital in connectivity environment. This strategy can be put as follows: firstly, physical spread, namely the interaction between material and culture; secondly, ecological spread, namely the interaction between online and on-the-spot existences; thirdly, creativity spread, namely the interaction between media and humanity.
Key words: porcelain capital; culture; cultural states; connectivity