WEI Qun, ZHANG Xiang, GUAN Lu
(Jingdezhen Ceramic Institute, Jingdezhen 333403, Jiangxi, China)

Abstract: Jingdezhen daily-use ceramic products are well-accepted for their excellent shape, texture and artistry, but they are priced in market much lower than the value their reputation may earn them. This paper investigates the price determinants of Jingdezhen daily-use ceramics, builds a hierarchical structure model on the basis of them, assesses the model performance using a fuzzy mathematic method, and puts forth the strategies for the right pricing of Jingdezhen daily-use ceramics and the expanding of their market, with the purposes to provide reference for further pricing study and practice, to promote the development of this sector, to spread the reputation of the products from this city and to facilitate the transmission of its cultural tradition.
Key words: Jingdezhen; daily-use ceramics; pricing