QIN Xiling

(Jingdezhen Cernmic Institute)

Abstract: A good sale of ceramic masters' works largely depends on selling channels,md marketing tactics. In different countries and districts, where the cultural backgrounds, living standards and aesthetic concepts differ, the market for ceramic masters'pieces varies with their artistic features. Basel on the experiences in marketing Jingclezhen Ceramic Masters'Works in Japan, the U.S, Australia, Hong Kong and Macao, to achieve good sales "Benefits, masters' works should be displayed for sale in those prestigious, first - rate department stores, gallerie、 and museums worthy of a good price. Besides, artpieces shoulcl be arranged for display in excellent taste to highlight its artistry. Finally, as an important part of promotion, advertisements should be very imposing.

Keywords: ceramic artpiece; marketing; masters’ works