CAO  Rui Xin

(Guangzhou University)

Abstract： On the basis of analyzing the practical cases of the design of domestic ceramic products," Activity American" instructed by the famous industry designer Matteo Thun, the author of the article expounds that the designer puts culture and his feelings into the intension of the products while seeking their functional forms, and points out that the cultivation of observing, sum-marizing and coordinating ability and practice are keys to knowing and feeling.