HE Fubao, XIE Yong, ZHANG YiLai

(Jingdezhen Ceramic Institute, Jingdezhen, Jiangxi, 333403, China)

Abstract:In order to help ceramic enterprises to adapt quickly to changes in distribution channels brought by the e-commerce,and solve such problems as unsmooth information flow and high cost with traditional distribution channels for ceramic industry, a ceramic e -commerce platform integrating the channels of direct distributors, suppliers and distributors is proposed. The overall design of the integrated multi -channel platform with the scheme for each constituent functional structure is presented. The platform is realized via Microsoft Visual Studio 2008 and SQL Server 2000. Application results show: the platform opens to ceramic enterprises the network distribution channel, provides for them a new paradigm of zero-inventory supply chain, and helps them achieve the network management of traditional distributors.

Key words:ceramic e -commerce; direct distributor; supplier; distributor; zero lnventory distribution; multi -channel integration