CHEN Liping, YU Jian

(Jingdezhen Ceramic Institute, Jingdezhen 333001)

Abstract: This thesis thinks the lack of creative brands in Jingdezhen modern gift art porcelain market is unavoidable. However,Jingdezhen has the capability to create its own brands of modern gift art porcelain. It is important to create brands of modern gift art porcelain. The development of creative brands is a cumulative process. It takes a long time to cultivate a brand of taste through careful plans and scientific operations.

Keywords: Jingdezhen, modern gift art porcelain, creative brand