NING Gang 1, WANG Min 2
(Jingdezhen Ceramic Institute, Jingdezhen 333403, Jiangxi, China)
Abstract:Vigorously promoting ceramic creative and cultural industry is an important measure for Jingdezhen to enhance its competitiveness, change its mode of economic growth, and optimize its industrial structure. This paper introduces the ways to boost Jingdezhen ceramic creative and cultural industry mainly through marketing, industrialization and urban planning. It also puts forward countermeasures to resolve the current setbacks in the industry to facilitate its further development.
Key words:Jingdezhen ceramics; creative and cultural industry; development