YU Feng 1, CHEN Jing 2, WAN Ping 1, ZHAO Peijun 3
(1. Jingdezhen Ceramics Institute, Jingdezhen 333403, Jiangxi, China; 2. College of Science and Technology and Art, Jingdezhen
Ceramic Institute, Jingdezhen 333001, Jiangxi, China; 3.The Party School of the CPC Jiangxi Provincial
Committee Graduate Student , Nanchang 330000, Jiangxi, China )
Abstract: In this paper, representative enterprises in the field of domestic ceramics are selected as analysis samples. Through the analysis of their patent protection strategies, a comprehensive understanding of the status of China's domestic ceramic enterprises in the patent application and operation is obtained. Analysis shows that, in 1995 to 2014, China's daily-use ceramic enterprises saw an increase in the number of patent applications, particularly for protecting the appearance design; the patent marketing mode was mainly internal transfer. The reasons for this situation are also analyzed, and suggestions on the development of patent protection strategies for enterprises in the field of domestic ceramics are put forward.
Key words: domestic ceramics; patent strategy; patent operation