LI Na, WU Junming, LIU Peifeng, YU Yonghui
(Jingdezhen Ceramic University, Jingdezhen 333403, Jiangxi, China)

Abstract: In recent years, with the gradual advancement of protection of intangible cultural heritage (intangible cultural heritage), traditional crafts, as an important part of intangible cultural heritage, have increasingly become one of the important subjects in the development of cultural industries in China. In Jingdezhen, a thousand-year-old porcelain capital, a ceramic traditional craft intangible cultural heritage has been formed, with distinctive national and regional characteristics, theme creation from life, handmade and meticulous division of labor, cultural inheritance and other heritage attributes. In the development process, its revitalization is not only an important content of the social and economic development of Jingdezhen, but also an important practical path for inheriting and developing China’s intangible cultural heritage. Huang Yunpeng, a representative inheritor of the national intangible cultural heritage project “Jingdezhen Handmade Porcelain Skills—Blue and White Painting”, takes living inheritance and productive protection as the core, so that the traditional handmade porcelain skills in Jingdezhen can realize modern value transformation, in which the inheritance practice has wide representativeness and reference. From the perspective of the revitalization of traditional crafts, the development of intangible cultural heritage in China should take the activation and inheritance as the starting point, while exploring the development path from various aspects, such as building an industrial ecosystem, enriching the knowledge system of contemporary art, and building a training model for intangible cultural heritage inheritors, so as to promote the innovative inheritance and development of intangible cultural heritage.
Key words: traditional crafts revitalize; Jingdezhen; intangible cultural heritage; Huang Yunpeng; ceramics