OUYANG  Jiansong

(Fine Arts Department)

Abstract: This article discusses the importance of the psychological factors in the human-computer relationship in the product design process, and tries to prove that the deep consciousness of national culture has an impact on the product. The potential impact of design and the aesthetic significance that cannot be underestimated further illustrate that the study of national cultural background is an important part of exploring product design way.

Key Words: psychological factors;design;cultural background