CHEN Jun 1, 2, ZHU Ying 1, WANG Hongyun 1
(1. Art and Design College, Hubei Engineering University, Xiaogan 432000, Hubei, China; 2. Jingdezhen Ceramic University, Jingdezhen 333403, Jiangxi, China )
Abstract: The origin, patterns, colors of blue white, and its combination with other elements are discussed for its use in packaging design.The context (i.e., status and trend) of its use is also analyzed with the aim to promote the inheritance and innovation of blue and white elements in packaging design in the new era.
Key words: blue and white; packaging design; application; innovation