LI Minfang, LI Minyan, GAO Jianbo
(Jiangxi Science & Technology Normal University, Nanchang 330038, Jiangxi, China)

Abstract: The incorporation of history and culture into the design of tourist products is of vital importance to the sustainable development of tourism. In Jiangxi, ceramics are an important sector of tourist products, but their design rarely covers Jiangxi history and culture, thus lacking the distinctive feature of the region. So, the main concern of tourist ceramic designers in Jiangxi is how to endow their products with the cultural and regional characteristics. This paper describes the status quo of Jiangxi tourist ceramics, and then discusses the prospects of developing tourist ceramic products with distinctive Jiangxi features through the adoption of the subjects of historical and cultural interests of this region and the integration of the quintessence of the regional culture in their design.

Key words: Jiangxi; tourist ceramics; history and culture; design